150
farmers paid faster
thegudco.in
Sweetness that lifts the farmer.
India pays cane late, and the value leaves the village. The Gud Co buys gur from FPOs, keeps the boil local, and pays within seven days — so a small grower is not financing a mill’s working capital.
2
FPOs on MoU
7d
to pay, not 60–120
10–12%
over mill rate
Best Sellers
Named gur, packed in the village, paid for in seven days — the packs kitchens reorder.
Shop by the boil
Village formats — not a mandi mix. Pick how the cane was set.
The problem we refuse to decorate
The cane grower sits at the bottom of the chain, and waits.
60–120 days
Typical wait for mill payment. Cash locked while seed, school, and ration bills do not pause.
₹1,000s Cr
Unpaid cane arrears owed to farmers across India at any given time. That is not a rounding error.
86%+
of India’s farmers are small and marginal. They sell raw cane at about ₹400 / quintal because they cannot reach a shelf.
Processing, branding, and retail happen far from the field. Village gur-making dies for lack of a market. Karnataka and Uttar Pradesh have felt this hardest. We buy the boil, not the distress.
Farmer-first, in four moves
Source. Process. Pay. Sell.
01 · Source
Direct from FPOs
Village-made gur, bought only through farmer producer organisations. No exploitative middlemen, no unnamed mandi heap.
02 · Process
Keep the work local
Value-add happens in revived kolhu units and women-run packing sheds — the margin stays where the cane grew.
03 · Pay
In a week, not a quarter
Mills lock cash for 60–120 days. We pay within seven. Cane arrears are a national scandal; they are not our model.
04 · Sell
A premium that funds the rate
Clean label, named origin, a price that can hold a fair farm rate without a grant on every kilo.
How jaggery changes one life
Ramesh, 2.5 acres, Uttar Pradesh.
“The mill used to take my cane and my waiting. Now the FPO takes the gur, and the money is in the week.”
- Before · mill cane
- Mill rate, 60–120 day wait, ~₹1.1 lakh / year
- After · FPO gur
- +10–12% over mill, paid in 7 days, ~₹1.45 lakh / year
Same farmer, same land — 10–12% price, paid in a week, and 30% household income because his wife earns on the SHG packing line.
The full impact ledgerFour livelihoods, one chain
The village earns. Not just the grower.
Growers
Small and marginal cane farmers — 86%+ of India’s farms — get a posted premium and assured offtake through their own FPO.
FPOs
The producer organisation bargains quality and offtake. A small grower is not alone at the mill gate.
Artisans
Village gur-makers get an order book. A dying kolhu craft lives because someone will buy the boil.
Women & SHGs
Grading, packing, and drink-powder lines are paid village work — not unpaid household labour.
Built to last without a grant on every kilo
Circular, regenerative, self-funding.
- Zero-waste loop. Cane tops, bagasse and press-mud return as fodder and manure. Nothing is a by-product we dump.
- Chemical-free premium. We pay extra for sulphur-free, low-input cane — healthier soil, and a rate that rewards it.
- Brand margin funds the farm rate. The model is meant to outlive a seed grant. A shelf price that cannot hold a fair farm price is not impact.
